TYPES OF CONFORMITY

SUPERFICIAL TYPE

OUTWARDLY GO ALONG MAJORTY PUBLIC DISAGREE PRIVATE 

CHANGE LASTS AS LONG WITH FROUP

E.G. TEACHER SAYS SOMETHING YOU DONT AGREE WITH 

MODERATE TYPE

ACT SAME WAY AS GROUP DONT AGREE WITH EVERYTHING 

STRONGER THAN COMPLAINCE 

TEMPORARY 

E.G. AGREE WITH PEOPLE ONE DAY AND THE NEXT DONT

DEEP TYPE

PRIVATE & PUBLIC CHANGE OPPINION 

FAR-REACHING PERMANENT CHANGE BEHAVIOUR 

E.G. INFLUENCED JOIN RELIGIOUS FAITH (ISIS) SAME OPPINIONS IF GROUP IS DISBANDED

E.G. SUICIDE BOMBERS 

AGREE WITH MAJORITY - WANT BE ACCEPTED 

EMOTIONAL PROCESS 

HAPPEN SITUATIONS STRANGERS CONCERN REJECTION - ASCH 

MAY LEAD COMPLIANCE

E.G. SAYING SOMETHING BE LIKED

ARGUE OUR OPPINION LARGE GROUP AS BELIEVE TO BE RIGHT 

COGNITIVE PROCESS - CONCERNS WHAT YOU THINK

HAPPEN SITUATIONS NEW TO A PERSON OR SITUATIONS UNCLEAR WHAT IS RIGHT

SHARRIF STUDY 

INTERNALISATION

SCHULTZ ET AL FOUND ABLE CHANGE BEHAVIOUR HOTEL GUESTS USING PRINTED MESSAGES ENCOURAGING SAVE ENERGY 

MEESGAES SUGGESTED OTHER GUESTS WERE USING LESS BATH TOWELS MORE SUCCESFULL 

SUPPORT NSI PEOPLE CHANGED BEHAVIOUR SO NO DIFFERENT 

LUCAS ET AL ASKED STUDENTS TO GIVE ANSWERS MTO MATHS PROBLEMS WERE EITHER EASY OR DIFFICULT 

GREATER CONFORMITY INCORRECT ANSWERS WHEN DIFFICULT COMPARED EASY 

SUPPORTS ISI CONFORM SITUATION DONT KNOW RIGHT ANSWER

ASSUME OTHER PEOPLE NO MORE

ASCH FOUND STUDENTS LESS CONFORMIST (28%) THAN OTHER PARTICIPANTS (37%)

PERRIN & SPENCER STUDY INVOLVING SCIENCE & ENGINEERING STUDENTS FOUND LITTLE CONFORMITY

ISI NOT VALID FOR EVERYONE REDUCING APPLICABIITY OF THEORY

ASCH FOUND STUDENTS LESS CONFORMIST (28%) THAN OTHER PARTICIPANTS (37%)

PERRIN & SPENCER STUDY INVOLVING SCIENCE & ENGINEERING STUDENTS FOUND LITTLE CONFORMITY

ISI NOT VALID FOR EVERYONE REDUCING APPLICABIITY OF THEORY

DEUTCH & GERRARD TWO PROCESS APROACH SUGGEST BEHAVIOUR IS DUE TO EITHER NSI OR ISI - BUT TWO PROCESS INVOLVED

CONFORMITY REDUCED ONE OTHER DISSSENTING PARTICPANT ASCH EXPERIMENT

THIS DISSENTER REDUCE POWER NSI OR ISI

EVIDENCE CASTS SERIOUS DOUBT OVER VIEW ISI & NSI TWO PROCESS OPERATING INDEPENDAENTLY CONFORMING BEHAVIOUR