Travel and tourism- Advertising

These card breifly explain what is in advertising

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  • Created by: Chris
  • Created on: 16-10-09 10:13

Advertisment

  • The most EXPENSIVE form of PROMOTING travel and tourism
  • This is because they would have to PROMOTE a large amount of things
  • PROMOTING travel and tourism is the LARGEST section of the travel and tourism industry
  • There is for types of MEDIA used in AVERTISING:
  • BROADCASTING: Tv, Cinema and radio etc.
    • PRINTED: newspapers, magazines, and leaflets
    • DISPLAY: billboard, posters and signs
    • I.T.: internet web pages and pop-ups
  • advertising campaigns involve six developing stages:
    • CHOOSE THE TARGET AUDIENCE
    • COMPOSING THE MESSAGE
    • SELECTING THE MEDIA
    • TIMMING THE CAMPAIGN
    • AGREE TO A CERTAIN BUDGET
    • MEASURING THE RESULTS IN TERMS OF CUSTOMER TAKE UPS
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