Topics

Topics for the Summer Exams

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Buyer Behaviour

Topics- Semester 1

  • Motivation and Values
  • Consumer Decision Making
  • Perception, Learning and Memory
  • Attitudes, Action and Post Purchase
  • Consumer Involvement
  • Demographics
  • Personality, Lifestyle
  • Self Concept
  • Consumer Misbehaviour
1 of 9

Buyer Behaviour

Topics- Semester 2

  • Social and Refence group influences on BB
  • Family Influences on BB
  • Culture and Subcultures including ethnic subcultures
  • New Product Buying, Inovators/adaptors
  • Repeat, Loyal and Relationship Buying (PRINT)
  • Data Based Buying Behaviour (PRINT)
  • Organisational Buying
2 of 9

Marketing Research

Topics: Semester 1

  • Introduction to marketing research and research ethics
  • The research process, problem definition and objectives
  • Secondary Data
  • Qualitative Research: Focus groups and in-depth interviews
  • Other qualitative methods: Observation and ethnography
  • Sampling
  • Different types of survey methods, ways to increase response rates (S2)
  • Sources of survey error
  • Measurement, Attitude measurement scales (S2): Reliability and Validity
  • The Questionnaire design process (S2)
3 of 9

Marketing Research

Topics: Semester 2

  • Experiments
  • Questionnaire Design (S1)
  • Principles of basic statistical testing
  • Hypothesis Testing
  • Cross-tabulation and Pearson's Chi Square
  • Independent Sample T-test
  • Paired Samples T-test
  • Anova
  • Correlation and Regression
  • Cluster analysis & Factor Analysis.
4 of 9

Organisational Behaviour

Topics: Semester 1

  • Power and Politics
  • Leadership
  • Change
5 of 9

Organisational Behaviour

Topics: Semester 2

  • Decision Making
  • Control 
  • Resistance
  • Gender 
  • Conflict
6 of 9

Purchasing and Supply Chain Management

Topics: Semester 1

  • Outsourcing and sub-contracting
  • Supply and Demand affecting Price/Pricing Decisions
  • Right Source
  • Right Quality
  • Right Quantity
  • Negotiation
7 of 9

Purchasing and Supply Chain Management

Topics: Semester 2

  • International purchasing
  • Ethical Considerations
  • The 'Right' Time
  • Legislation
  • Performance Measurement
  • E-Purchasing/Sourcing
  • Stucture
8 of 9

Marketing and Strategy

Topics: Semester 1

  • Changing consumer needs and markets
  • Social responsiblity and ethics
  • E-marketing and New Media
  • CRM

9 of 9

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