Topics

Topics- Semester 1

• Motivation and Values
• Consumer Decision Making
• Perception, Learning and Memory
• Attitudes, Action and Post Purchase
• Consumer Involvement
• Demographics
• Personality, Lifestyle
• Self Concept
• Consumer Misbehaviour

Topics- Semester 2

• Social and Refence group influences on BB
• Family Influences on BB
• Culture and Subcultures including ethnic subcultures
• New Product Buying, Inovators/adaptors
• Repeat, Loyal and Relationship Buying (PRINT)
• Data Based Buying Behaviour (PRINT)
• Organisational Buying

Topics: Semester 1

• Introduction to marketing research and research ethics
• The research process, problem definition and objectives
• Secondary Data
• Qualitative Research: Focus groups and in-depth interviews
• Other qualitative methods: Observation and ethnography
• Sampling
• Different types of survey methods, ways to increase response rates (S2)
• Sources of survey error
• Measurement, Attitude measurement scales (S2): Reliability and Validity
• The Questionnaire design process (S2)

Topics: Semester 2

• Experiments
• Questionnaire Design (S1)
• Principles of basic statistical testing
• Hypothesis Testing
• Cross-tabulation and Pearson's Chi Square
• Independent Sample T-test
• Paired Samples T-test
• Anova
• Correlation and Regression
• Cluster analysis & Factor Analysis.

Topics: Semester 1

• Power and Politics
• Leadership
• Change

Topics: Semester 2

• Decision Making
• Control 
• Resistance
• Gender 
• Conflict

Topics: Semester 1

• Outsourcing and sub-contracting
• Supply and Demand affecting Price/Pricing Decisions
• Right Source
• Right Quality
• Right Quantity
• Negotiation

Topics: Semester 2

• International purchasing
• Ethical Considerations
• The 'Right' Time
• Legislation
• Performance Measurement
• E-Purchasing/Sourcing
• Stucture

Topics: Semester 1

• Changing consumer needs and markets
• Social responsiblity and ethics
• E-marketing and New Media
• CRM
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