Need for achievement NACH
Participants were shown a picture and asked to write a story about it. If the story was indepth and went beyond the image (inspirational) that indicates a high need for achievement.
[Cooper (1983) - this correlates well (positively) with time spent on difficult tasks.]
Those with high motives to achieve - Show high levels of performance, Persist for longer and value feedback, Attribute their performance to internal factors e.g. effort.
Those with high motives to avoid failure - Tend to avoid tasks where evaluated by others, Tend to avoid tasks they could fail, Attribute success to external factors e.g. luck.
Our motivation is the difference between the two! The situation has an impact as well, 2 aspects = task difficulty and incentive value of success. High achievers take the risk whereas low achievers choose bad competition.
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