Topic 12 - Web and Presentation Software

Once you have identified your audience you still need to find out more about them. You must ask yourself questions such as:

• What are their needs
• How much do they know already
• What is the knowledge of the reader about the subject
• What level of literacy do they have
• How much specialist vocab can they handle
• How interested are they likely to be in the subject

Target audiences include

• Teenagers
• Adults
• Yound children
• Senior citizens

Website/presentation aimed at young children

• Use fun animations such as cartoons
• No long words or sentences
• Lots of bright colours
• Very easy navigation
• Uncluttered page design
• Lots of images

Website/presentation aimed at adults

• More subtle colours used
• Animation and sound used with care
• Navigation can be more complex
• Longer words
• Longer sentences
• More complex page design