In the 1960s and 70s there were dramatic youth groups such as the hippies and punks, they became global phenomena. They adopted fashions and behaviours that were extremely distinctive, therefore they wre described as spectacular youth cultures.
The appearence of hippies was very shocking and aggressive with their long hair at a time when many young American men were fighting in Vietnam. Long hair was a clear anti-war statement in contrast to the shaved hair of the military. Sociologists argue that social situations which created a dramatic style have now ended. However, postmodernists now suggest that the style and beliefs of hippies amounted to very little more than a few people taking to the life style. The attention they recieved was excessive.
Hodkinson (2002) states that for a substantial number of young people, membership of a youth culture is very significant, with people adopting a particular subcultural lifestyle, norms and values over long periods of times. Thornton (1995) and MacDonald in 2001 have come to similar conclusions.
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