A person decision to engage in addictive behaviour or attempt to quit is all down to their intentions around the behaviour. Intention will be influenced by….
Attitude to the behaviour:
Consideration of whether the consequences of the behaviour are positive or negative, also do they really want to change
Social Norms:
What significant others and society think about the behaviour, also how much the individual cares about the opinion
Perceived behavioural control:
Does the person believe they can do it
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