Bandura's expansion on locus of control theory. LOC: what/who produces the outcome. SE: a person's conviction that their own behaviour will make a difference to the outcome
Self-efficacy: how effective a person thinks they will be at successfully adopting a healthy behaviour. It's your belief in your own capabilities to achieve your goals. A cognitive model of individual thought processes.
Factors affecting a persons self-efficacy:
Previous experiences: Past successes of your own life.
Vicarious experiences: The sucess of other people around you. "If s/he can do it, i can do it" attitude. "Seeing people similar to oneself succeed by sustained effort raises observers' beliefs that they too possess the capabilities master comparable activities to succeed."
Verbal persuasion: Others telling you that you can do it. Motivational feedback.
Emotional arousal; Too much anxiety/pressure can reduce a person's self-efficacy
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