People learn their political attitudes and behaviour via the process of growing up.
Psychological attachement to a political party known as partisan allignment
Development of political loyalties.
Recent years, party identification is lower than in the past.
Partisan deallignment
1 of 4
The sociological theory
Way in which social characteristics influenced participation
Social class and other characteristics (ethnicity, gender,region,religion)
Class alignment
In recent years, classes have become less differentiated.
Class dealignment increase.
Class mobility increase.
2 of 4
The rational choice theory
Individual making a rational judgement and acting in a calculated and deliberate way.
Based on past performance of a particular administration, or more related to the prospects for the individuals and their family/friends. State of economy could also be a factor.
Instrumental
High profile for the party leader in the campaign.
Biased representation of parties, can the choice be rational?
3 of 4
The dominant ideology theory
Media are seen as reflecting a dominant prevailing ideology.
Individual choices are influenced by the way in which the media presents the parties.
Comments
No comments have yet been made