The party identification theory
- Political Socialisation emphasis.
- People learn their political attitudes and behaviour via the process of growing up.
- Psychological attachement to a political party known as partisan allignment
- Development of political loyalties.
- Recent years, party identification is lower than in the past.
- Partisan deallignment
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The sociological theory
- Way in which social characteristics influenced participation
- Social class and other characteristics (ethnicity, gender,region,religion)
- Class alignment
- In recent years, classes have become less differentiated.
- Class dealignment increase.
- Class mobility increase.
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The rational choice theory
- Individual making a rational judgement and acting in a calculated and deliberate way.
- Based on past performance of a particular administration, or more related to the prospects for the individuals and their family/friends. State of economy could also be a factor.
- High profile for the party leader in the campaign.
- Biased representation of parties, can the choice be rational?
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The dominant ideology theory
- Media are seen as reflecting a dominant prevailing ideology.
- Individual choices are influenced by the way in which the media presents the parties.
- 'It was the Sun what won it'
- Questionable and unproven.
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