These are the media theories for A2.

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Effects Theory

This is a crude model that theorises that an audience is passive and receives information without any attempt on their part to process or challenge it.

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The portrayal of women in 'traditional' roles - housewife, secretary, needing a man, exploited, etc.

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Where the people provided labour and military service to a lord in return for use of his land. Contractual service. Could be linked to modern work life or even things such as banks and government so that they can take rights over people.

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Typically a man who exerts his sexuality through his creation of food.

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political views most commonly associated with labour, suggesting a greater involvement by government in society and individual's lives in order to prevent suffering and exploitation.

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A young, urban, heterosexual male with liberal politcal views, an interest in fashion, and a refined sense of taste.

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Moral Panic

Moral panic is the intensity of feeling expressed in a population that threatens to damage social order. This could be because of consistent, derogatory portrayals of a certain social group.

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The identification of, or ****** appeal of having an idealised image of oneself.

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Newly coined word or phrase made up to describe a new trend, idea or gadget.

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