Emerged in the 1980's
Characterised by freedom of choice and diversity, people are free from gender roles and tradition.
Culture and structures are fragmented meaning society's less predictable.
Status is no longer ascribed but achieved.
Religion looses infulence (secularisation).
Society has experienced major changes, that the old ways of explaining it don't fit anymore. We're entertaining a new sort of society.
Image is everything: Hyper-reality.
Secularisation, hybridity (fusion of culuture and identity), consumerism, loss of faith (religion), individually created status, position and identity.
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