Nature of competition changes from industry to industry
Economic environment - Out the business hands but can prepare and respond
Macroenconomics concearned with
- The total leel of spending in the economy
- Levels of empoyment and unemployment
- The total investment made by business and government
- The general level of prices
- The rate of inrest rates and exchange rates
GDP - Used to measure economic growth
GDP Formula - Consumption + Investment + Governement spending + Net Exports
Can measure actual growth and potential growth
Importanace of economic growth
- Influences Living standards
- Rising living standards - People better of
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