- Modern mass consumerism is the targeting of young children in order to stimulate interest from a early age.
- Sue palmer's book DETOXING CHILDHOOD, outlimnes marketing stratergies to tagert children.
- They can be targeted by tv adverts, internet, email and even chat rooms to gain interest.
- Movie merchandise is a big target for children, which gets alot of publicity and money or its wide range of toys and posters.
"Kids are ground older younger" which shows a childs nature to play grown ups and target them with mini-supermarkets to emulate real life.
"Gotta catch 'em all" This plays on childs nature to collect things like pokenmon cards, even though with new designs its difficult to collect them all.
"The culture of cool" which plays on the childs need to be excepted by wearing the right brands.
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