THE COGNITIVE APPROACH

INTERNAL MENTAL PROCESSES STUDIED SCIENTIFICALLY

INVESTIGATE MEMORY / PERCEPTION / THINKING

SCIENTISTS INFERENCES CANT BE OBSERVED

INFO PROCESSING FLOWS COGNITIVE SYSTEM IN SEQUENCE STAGES - INPUT / STORAGE / RETRIEVAL E.G. MULTISTORE MODEL

COMPUTER MODELS - CENTRAL PROCESSING UNIT (BRAIN) CODING (TURNING INFOR USEFUL FORMAT) USE STORES HOLD INFO

USEFUL DEVELOPMENT

COGNITIVE PROCESING AFFECTED PERSONS BELIEF / EXPECTATIONS

MENTAL FRAMEWORK RECIEVE INO COGNITIVE SYSTEM - HELPS RESPOND APPROPRIATLEY 

BABIES BORN SIMPLE MOTOR SCHEMA BEAHVOUR - SUCKING

SCHEMA DETAILED - ADULT DEVELOP MENTAL REPRESENTATION

ENABLE PROCESS INFO QUICKLY - USEFUL MENTAL SHORT CUT PREVENTS OVERHWELMED ENVIORNMENT STIMULI

DISTORT INTEPRETATIONS SENSORY INFO LEADING PERCEPTUAL ERRORS

STUDY INFLUENCE BRAIN STRUCTURES ON MENTAL PROCESSES

MAPPING BRAIN AREAS SPECIFIC COGNITIVE FUNCTIONS

1860S BROACH IDENTIFIED DAMAGE FRONTAL LOBE = PERMANENT IMPAIRMENT OF SPEECH

DESCRIBE NEUROLOGICAL MENTAL PROCESS THROUGH FMRI / PET SCANS

RESEARCH EPISODIC / SEMANTIC MEMORY TULVING SHOW DIFFERENT TYPES LONG TERM MEMORY LOCATED OPPOSITE SIDES PRE-FRONTAL CORTEX 

HIGH CONTROL METHOD - INFER COGNITIVE PROCESSES

LAB EXPERIMENTS = RELIALBE DATA

COGNITIVE NEUROSCIENCE ENABLED BIOLOGY & PSYCHOLOGY COME TOGETHER

CREDIBLE SCIENTIFIC BASIS

IGNORES INFLUENCE HUMAN EMOTIONS / MOTIVATION - AFFECT ABILITY PROCESS

RESEARCH HUMAN - MEMORY AFFECT EMOTIONS

E.G. ANXIETY ON E.W.T

SUFFERS TOO ABSTRACT & THEORETICAL

USING ARTIFICIAL STIMULI - NOT REPRESENT REAL LIFE

LACK EXTERNAL VALIDITY