Non verbal communicacation
Lighting and colour
The ideas and values media products carry and communicate ideology.
One image with lots of images-lot's of different meanings.
Key image: Comes in with visual codes
Tagline: Appeals-hint to watch, alliteration
How people, groups,places and events are shown.
Dominant: The representation that dominates the media, the one the audience usually sees.
Alternative: Different from dominant one that challenges