Textual Analysis

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  • Created by: Lauren
  • Created on: 30-10-12 12:32

Codes

Technical codes:camera

Visual codes:Mise-en-scene

Costumes

Props

Setting

Non verbal communicacation

Lighting and colour

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Audience

Quantity-Rating Sales/Figures

Demographics

Psychographics

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Ideology

The ideas and values media products carry and communicate ideology.

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Polysemic

One image with lots of images-lot's of different meanings.

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Analysis

Key image: Comes in with visual codes

Tagline: Appeals-hint to watch, alliteration

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Representation

How people, groups,places and events are shown.

Dominant: The representation that dominates the media, the one the audience usually sees.

Alternative: Different from dominant one that challenges

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