A: Investigate the extent to which individuals will conform to a majority who give wrong answers
P: 123 American male student volunteers. 7 participants each called out which of 3 comparison lines matched a standard line, genuine pp's always gave answers last or penultimate. Only one person was a genuine particpant, others were stooges/actors. In each study there were 18 trials, stooges gave wrong answers on 12 of the trials, 'Critical Trials'.
F: Naive participants conformed on 32% of a 'Critical Trials'. 74% pps conformed at least once. Only 5% of conformity when they could write it down
Co: The judgements of individuals are affected by majority opinions, even when the mjority are blatantly wrong. There are individaul differences in the enxtent of conformity. Majority of pps conformed privatley, motivated by normative social influnence.
P: Study has become the established way of testing conformity levels, basic paradigm
Cr: Uneconomical and time-consuming, only one realy pp at a time. Unethical, involved deciet, pps were told they were doing a study visual perception. Situation was unrealistic, not ecologically valid. Only 32% conformed, majority of people are independent than conformist
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