An attitude is a pre-disposition/belief towards something.
Affective = Emotions Behavioural = How You Act Cognitive = Knowledge/Belief
Eg, I like jogging // I jog 5 times a week // I know jogging will help me stay fit
If all 3 are congruent the attitude is strong.
Changing Attitudes: Cognitive Dissonance - Changing one componant to create disharmony then an attitude will change. usually the behavioural element
Persuasive Communication -
The Persuader - needs to be significant
The Message - needs to be positive
The Situation - Easier if other persuaders are present
The Recipient - Needs to want to change their attitude
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