Range and Scope of Sponsorship
Individulas - Individual sponsorship deals
The athlete is given money to endorse a good e.g wearing a specific brand of foot wear (Cristiano Ronaldo and Nike)
Teams and clubs - Payments made to the teams and used foe equipment and kit
Sports - Major sponsorship associated with the sport to promote leagues or competitions
Events - big events such as the olympic games attract many sponsors because it increases publicity
ANYTHING associated with poor health e.g. smoking and alcohol
It would be unacceptable for a youth team to be sponsored by Carling as it would promote unhealthy habiats and underage drinking, which is against the law. Instead the youth team could be sponsored by Nike which would be more beneficial to them as Nike may be able to provide equipment that will help them advance their skills.
Effects of Sponsorship
- Provision of equipment, clothing accessories, facilites and transport/travel
- Entry fees and expenses paid e.g. holtel bills
Depending on who the sponsor is and what the deal between team/perfotmer is will depend on how they will be effected by it.
Advantages and Disadvantages
Increased revenue for sponsor
Gives sponsor a good image
Helps promote sport which could increase participation
Provides financial suport for athlete
Sponsors can withdraw if the image of the sport is damaged
Difficult of minority (less well known) Sports to get sponsorship
Sponsors may start to dictate changes e.g. to the rules, clothing, timings etc
Role Models - People that others aspire to be like and should therefore set a good example.
How can role models SHAPE ATTITUDES?
- They way in which they play e.g. fairly, abiding by the rules or unfairly playing against the rules
- Setting trends
- The way in which they conduct themselves in both their sporting and private life.
How can role models INFLUENCE PARTICIPTION?
- By being an inspiration
- By being successful through good performances
- By representing a group e.g. ethnic group, gender group or disability