Sociology G673 power and control content analysis Info about content analysis 3.0 / 5 based on 1 rating ? SociologyMass MediaA2/A-level Created by: Becky MillwardCreated on: 13-06-11 13:35 Content analysis 1 of 8 Method used to analyse content of any text. Quantifies data in form of sounds, pictures or writing. Potential to uncover hidden aspects of texts and bring them to surface Jagger (1998) used content analysis (see sociologists set) Advantages; gives valid in depth research Disadvantages; Low in reliability-people may look at things differently, relies on interpretation, focus on message rather than receivers. 2 of 8 Semiology 3 of 8 Looking beyond pictures and text and finding a deeper meaning. Analyses meanings of signs and codes in the media. Texts/images etc. Uncover messages-media powerful/controlling Reveal ideological messages Feminists often use-female 'ideal' 4 of 8 Denotation 5 of 8 Simple meaning behind a sign Taking things at face value Seeing text/images as they are How it's presented to us 6 of 8 Connotation 7 of 8 What it actually means underneath the text Underlying meaning Varies with individuals Cultural meaning of a sign, can vary DOG-may connotate danger if it is a warning sign on a gate. 8 of 8
Comments
No comments have yet been made