Unstructured Interview Disadvantages:
- They are often more time consuming and expensive compared to the data collected
- The interviewer needs the skills to keep the conversation going and encourage interviewees to open up.
- The Hawthorne effect can come into play
- They are not easy to replicate, as the questions are not pre set. This means they are not necessarily reliable.
- Compared with surveys, fewer unstructured interviews can be carried out so the sample size is smaller. This makes it difficult to generalise from the sample to the wider population.
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