Theory 2: DEINDIVIDUATION THEORY (ZIMBARDO, 1969)
- A state of deindiviuation arises when people lose their sense of individuality, leading to reduced self-restraint and an increase in deviant and impulsuve behaviour
A02: Research Support for deindividuation comes from HANEY et al.'s (1973) prison simulation study and Zimbardo's (1969) laboratory study.
A01: Individuated and deindividuated behaviour
People refrain from aggressive behaviour because of social norms and risk of identification. In a crowd, anonymity reduces these restraints and increases behaviours that are usually inhibited.
A02: Normative rather than anti-normative
POSTMES and SPEARS' meta analysis (1998) showed that deindividuation doesn't always lead to anti-normative behaviour, but may lead to increase in compliance.
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