recognise that graphical images and products shou
. Robertson’s jam marketed itself with a golliwog, which appeared on every jar. You could collect golliwog stickers and send them off, and then you got a smart metal golliwog badge.
.How do these images impact on a particular group or culture?
v When Kentucky Fried Chicken entered the Chinese market, to their horror they discovered that their slogan "finger lickin' good" came out as "eat your fingers off"
v Chinese translation also proved difficult for Coke, which took two tries to get it right. They first tried Ke-kou-ke-la because when pronounced it sounded roughly like Coca-Cola. It wasn't until after thousands of signs had been printed that they discovered that the phrase means "bite the wax tadpole"
In Italy, a campaign for "Schweppes Tonic Water" translated the name into the much less thirst quenching "Schweppes Toilet Water".
v Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."