• recognise that graphical images and products  should not offend minority groups;  
  • consider moral and cultural implications of graphic  products;  
  • consider ergonomics and use of anthropometric  data when designing products;  
  • understand symbols and signs which are essential  information on packaging.  
HideShow resource information
  • Created by: John Bell
  • Created on: 22-04-11 18:45

recognise that graphical images and products shou

 . Robertson’s jam marketed itself with a golliwog, which appeared on every jar. You could collect golliwog stickers and send them off, and then you got a smart metal golliwog badge.


.How do these images impact on a particular group or culture?

1 of 2

Advertising gaffes!

v When Kentucky Fried Chicken entered the Chinese market, to their horror they discovered that their slogan "finger lickin' good" came out as "eat your fingers off"

v Chinese translation also proved difficult for Coke, which took two tries to get it right. They first tried Ke-kou-ke-la because when pronounced it sounded roughly like Coca-Cola. It wasn't until after thousands of signs had been printed that they discovered that the phrase means "bite the wax tadpole"

In Italy, a campaign for "Schweppes Tonic Water" translated the name into the much less thirst quenching "Schweppes Toilet Water".

v Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."

2 of 2


No comments have yet been made

Similar Design & Technology: Graphics resources:

See all Design & Technology: Graphics resources »