+Much research into prejudice comes from lab experiments which have strong controls and are replicable and some are field experiments (Sherif et al) which have ecological validity.
+Social identity theory is not incompatible with other explanations for prejudice such as Sherif’s social conflict theory – research into both has produced similar results.
+Studies have shown how in-group/out-group prejudices can occur between artificially created groups without any previous history of competition
- The theories which suggest explanations of prejudice only consider one aspect (in-group/out-group) which means it does not consider the whole complexity of prejudice and discrimination but a holistic view which does not consider all aspects of prejudice which would be needed for a valid and credible explanation.
-Studies are therefore likely to lack validity because they do not represent the ‘real situation’ which exemplifies prejudices e.g. Tajfel studies used artificial groups which may lack validity.
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