What does deindividuation mean? "The loss of one's sense of individuality" Reber and Reber 2001
Refers to the process of decreased self assesment and awareness in situations where identification of an individual is difficult if not imposible. ie, someone wearing a mask or in a crowded music arena. Changes in the normal standard of behaviour occurr.
Group situation--> Inhibitions reduce--> Changes in normal standard behaviour
Zimbardo suggests contextual factor such as sensory overload, altered states of conciousness, level of arousal and reduction of responsibility could equally increase the likleyhood of antisocial behaviour.
In each case inhibitions surrounding normal behaviour are reudced.
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