Operant conditioning - Skinner
- Behaviour is shaped by reinforcers and punishers.
- If an action is followed by something good we are more likely to repeat it. The opposite is true if followed by something negative e.g. if a girl climbs a tree and is told off for it being innapproriate she may not climb a tree again.
- We can deliberately manipulate behaviour using these reinforcers and punishers. For example praising or being cross with a child. This also counts for gender socialiation.
Coginitive Learning - Bandura and Walters
- Extends the ideas of operant conditioning
- Observing and imitating role models, remembering behaviour they have seen and repeating it later.
- Vicarious learning, that it is responding to other people being reinforced and punished.
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