Milgram's (1963) - Study of obedience to authority (scroll down)
Procedure:
An advertisement was placed in the local newspaper asking for male participants to take part in a study of memory and learning.
The advert asked for all occupations (excluding students) to apply and offered a $4 incentive for taking part.
In the original experiment, 40 male participants volunteered. Most of the experiments were conducted at Yale University.
There were two confederates in this study - the 'experimenter' and the 'learner'.
Individual participants were told they and another man (learner) would take part to study the effects of punishment on memory.
The experimenter stated that the fairest way of allocating these roles was to draw lots. However, the draw was rigged. This meant that the real participants was the 'teacher' and the confederate was always the 'learner'.
The teacher and the learner were then taken into a room and the learner was seated in an electric chair apparatus.
An electrode to administer an electric shock was strapped to the learner's wrist. The teacher was told the shocks would be genuine but not dangerous. However, the learner experienced no shocks at all.
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