Social Learning Theory


The Social Learning Theory

A way of explaining behaviour that includes both direct and indirect reinforcement, combinng learning theory with cognititve factors

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Vicarious Reinforcement


When an individual observes the behaviour of others and may imitate it; although imitation tends to only occur if the obserrved behaviour was reinforced(rewarded) and not punished.

Thus, the learner observes the behaviour but most importantly the consquences of the behaviour.

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Meditational Processes

These mental factors meditate in the learning process to determine whether a new response is acquired.

The Four Meditional Processes:

Attention- noticing behaviour

Retention- extent of remembered behaviour.

Motor reproduction- ability to perform the observed behaviour

Motivation- the will to perform the behaviour(often determined by whether the bahviour was rewarded or punished.

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People (especially children) are more likely to imitate the behaviour of people the view as role models.

A role model is formed when an observer indentifies with someone due to similar characteristics or aspired characteristics, are attractive or have high status.

Role models may not always be present to the observer in the pysical environment.

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Albert Bandura

The sociologist who proposed this social learning theory, and the idea that human behaviour occurs through both learning and the mental processes.

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