Social influence for social change

Dad Can Dance

Drawing attention  ~ making mainstream society aware that change is needed, e.g. through protests or media coverage.

Consistency ~ the minority must show consistency of message by repeating the same demands over a period of time.

Deeper processing ~ the minority must get the majority to start to think about the issue in more depth than previously to disrupt the status quo.

And Sing Songs

Augmentation principle ~ the minority should risk something, even their life to show commitment to the cause.

Snowball effect ~ the minority must persuade more and more people to change their beliefs to generate more and more support.

Social cryptomnesia ~ people remember that change happened but can’t remember how it happened.