Social influence
- Created by: rchapman99
- Created on: 24-03-18 16:25
Types of conformity
Conformity - when your attitudes, beliefs or behaviour are changed due to the presence of a majority group.
Compliance - an individual follows everyone else to avoid being disapproved of by the group.
Identification - an individual chooses to follow the group because they want to be associated with that particular group.
Internalisation - an individual will follow a group to get recognition and acceptance for their views.
Explanations for conformity
Normative social influence - desire to be liked, therefore we conform because we think that others will approve and accept us.
Informational social influence - desire to be right, therefore we look to others whom we believe to be correct, to give us information about how to behave, particularly in novel or ambiguous situations.
Evaluation of conformity
- Overlapping - sometimes the types of conformity can overlap so they are not distinct.
- Not measurable - so it is not scientifically explained.
+ Change - we can see changes in people daily.
Variables affecting conformity
Group size - the more people, the more someone will conform.
Unanimity of the majority - when the real participant was given the support of either another real participant or a confederate who had been instructed to give right answers; conformity levels dropped significantly of wrong answers from 33% to 5.5%.
Task difficulty - level of conformity increased when the task was harder.
Asch (1956)
Procedure: say what line matches the target line; 123 male US university students; 7 participants (1 real).
Findings:
- Average conformity rate was 33%.
- Incorrect answer given 1/3 trials.
- 1/4 of the participants never conformed on any of the critical trials.
- 1 in 20 participants conformed on all 12 critical trials.
Conclusions: those who conformed, privately thought it was wrong but publicly agreed to avoid disapproval.
Evaluation of variables affecting conformity
+ Controlled - lab experiment so it was controlled.
+ Quantitative data - easy to process, evaluate and discuss the hypothesis.
- Biased - participants were the same age, gender and had the same background.
Zimbardo (1973)
Procedure: 24 participants either prisoner or guard; prisoners were arrested and given uniforms and numbers; guards had uniforms and batons.
Findings:
- Guards were abusive.
- 5 prisoners had to leave early due to extreme reactions (anxiety).
Conclusion: conformed to their social roles.
Evaluation of conformity to social roles
+ Roles - played their roles.
- Ethics - prisoners were distressed and the study had to finish early.
Situational variables affecting obedience
Proximity - both the teacher and learner were seated in the same room. Obedience levels fell to 40% as the teacher was able to experience the anguish of the learner more directly.
Location - it took place at Yale university. Many participants remarked that the location gave them confidence in the integrity of the people involved.
Uniform - uniforms can have a powerful impact on obedience as they provide authority.
Obedience to authority - obedience refers to a type of social influence whereby somebody actsin response to a direct order from a figure with perceived authority.
Milgram (1963)
Procedure: 40 men; advertised for participants; range of ages and backgrounds; Yale university; 1 at a time; lab coat worn by experimenter; Mr Wallace (confederate) had a hand on a shock plate; 15v to 450v (labelled ***); ask qustions and an incorrect answer meant a shock for him and voltage increased by 15 each time.
Findings:
- All give 300v shock.
- 65% gave the 450v shock.
- Reluctantly obeyed.
- Distress was shown by participants.
Evaluation of situational variables
+ Sample - various ages and backgrounds.
+ Demand characteristics - weren't aware of what the study's aim as so no demand characteristics.
- Ethics - lack of concern for the wellbeing of his participants.
Agentic state & legitimacy of authority
Agentic state - a person sees themselves as an agent for carrying out another person's wishes.
Agentic shift - moves from an autonomous state to an agentic state.
Legitimacy of authority - a person who is perceived to be in a position of social control within a session.
Conditions needed:
- 1st - perception of a legitimate authority.
- 2nd - social situation.
Evaluation of agentic state & legitimacy of author
+ Research - Lifton found that doctors had changed from ordering medical professionals in to men and women capable of carrying out potentially lethal experiments.
- Criticisms - Fennis & Aarts believe that agentic shift is a reduction in an individual's experience of personal control.
The authoritarian personality
Authoritarian personality - a distinct personality pattern characterised by strict adherence to conventional values and a belief in absolute obedience or submission to authority.
Dispositional - behaviour caused by an individual's own personal charateristics rather than situational influences.
F scale - measure of authoritarian traits or tendencies.
Right-wing authoritarianism - a cluster of personality variables that are associated with a 'right-wing' attitude to life.
Elms & Milgram (1966)
A follow up study using participants who had previously taken part in one of Milgram's experiments 2 months before. They selected 20 obedient and 20 disobedient participants. Each competed the MMPI scale and the California F scale to measure their levels of authoritarianism. They were asked open-ended questions.
There was no major difference between the 2 groups.
Evaluation of the authoritarian personality
- Validity - people may tick 3 or 4 so they don't have to voice a strong opinion.
- Not flexible - only in some situations instead of all circumstances.
Resistance to social influence
Externality - individuals who tend to believe that their behaviour and experience is caused by events outside their control.
Internality - individuals who tend to believe that they are responsible for their behaviour and experience rather than external factors.
Locus of control - people differ in their beliefs about whether the outcomes of their actions are dependent on what they do or on events outside their personal control.
Social support - the perception that an individual has assistance available from other people, and that they are part of a supportive network.
Evaluation of resistance to social influence
Social support:
+ Effective - support may not have to be valid to be effective.
+ Response order - the importance of response order.
Locus of control:
- Not both - related to normative but not informational influence.
- Externality - people are more external than they used to be.
Minority influence
Minority influence - a form of social influence where members of the majority group change their beliefs or behaviours as a result of their exposure to a persuasive minority.
Commitment - the degree to which members of a minority are dedicated to a particular cause or activity.
Consistency - it's effective provided there is stability in the expressed position over time and agreement among different members of the minority.
Flexibility - a willingness to be flexible and to compromise when expressing a position.
Moscovici (1969)
Procedure: each group had 4 participants and a minority of 2 confederates; shown slides of blue screens that varied in intensity; judge the colour.
Findings:
- Minority influenced them to say green on over 8% of the trials.
- Consistent condition - 2 confederates said green.
- Inconsistent condition - confederates said green 2/3 of the time.
Conclusions: when there were no confederates, all participants said blue throughout.
Evaluation of minority influence
- Laboratory experiment - results can't be linked to real life.
- Generalise - only female participants so it would be wrong to generalise results to all people.
Evaluation of minority influence
- Laboratory experiment - results can' be linked to real life.
- Generalise - only female participants so it would be wrong to generalise results to all people.
Social influence processes in social change
Social change - occurs when a society adopts a new belief or way of behaving which then becomes widely accepted as the norm.
1. Drawing attention to an issue - minorities can bring about social change by drawing the majority's attention to an issue.
2. Cognitive conflict - the minority creates a conflict between what majority group members currently believe and the position advocated by the minority.
3. Consistency of position - research on minority influence has established that minorities tend to be more influential in bringing about social change when they express their arguments consistently.
4. The augmentation principle - if a minority appears willing to suffer for their views, they are seen as more committed and so taken more seriously by others.
5. The snowball effect - minority influence initially has a relatively small effect, but this thenspreads more widely as more and more people consider the issues being promoted, until it reaches a 'tipping point', at which point it leads to wide-scale social change.
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