Social Exchange Theory R-Cards

Like a business transaction --> maintained if profit made [rewards - costs] (maintained if benefits outweigh costs)

MAX benefits MIN cost = Minimax stratergy

• CL - comparison of current profit in r.ship to lvl on prev r.ship. If profit in current > prev ---> more likely to be seen as worthwile
• CL ALT - comparison of current profit to profit lvl in alt r.ship. If ? alt = worthwile. If ALT > current = temptation