Uniforms can impact obedience rates w/ those wearing them being perceived as having legitimate authority + people more likely to obey their orders.
In Milgram's study, the researcher wore a white lab coat, which is believed to have added to his perceived authority.
Research support - Bickman (1974) found when a research assistant dressed in mormal civilian clothing ordered people to pick up rubbish, loan money to a complete stranger or move away from a bus stop, up to 19% people obeyed. Decreased to 14% when uniform milkmans uniform, increased to 38% when assistant dressed as security guard.
Bushman (1988) found supporting evidence - female assistant dressed in a police-styled unform asked people passing to loan money to stranger for parking meder, obedience as high as 72%. 48% when dressed as business women, 52% when dressed as a beggar.
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