BEM 1974
AIM: To construct an inventory to measure masculinity, femininity and androgyny
METHOD: fifty males and fifty female judges rated 200 traits for how desirable they were for mean and women. based on judges ratings, 20 traits were chosen for masculinity scale and 20 for femininity scale.
Feminine traits included compassion, sympathy, warmth, shyness and gullibility.
Masculine traits included ambition, athleticism, aggression and self-sufficiency.
These traits were then used on the Bem Scale Inventory (BSRI) where people had to rate themselves between 1 and 7 on each.
RESULTS: When the BSRI was tested on over 1,000 students it showed itself to be valid when checking against the samples own description of their gender idendity.
A smaller sample of students were tested again a month later, gaining similar scores it showed the BSRI was reliable.
CONCLUSION: Monst men were scroing highest on masculine traits and women on feminine traits, however many scored high on both traits meaning they were androgynous. People that scored low on both traits were known as 'undifferentiated'.
EVALUATION: Not always reliable due to people giving socially desirable answers. However Bem's Inventory was confidential so it is more likely of people to be honest.
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