Ethics-This study raises ethical issues of informed consent/deception, although this means that demand characteristics were lower. It is against BPS regulations.
Ecological Validity This study is high/low in ecological validity because.....High ecological validity is good as it shows the results can be generalised to many real-life settings and that the results were not due to lab-based demand characteristics.
Extrapolation- This study relies on extrapolation evidence from animals to humans however our mental capacities are not the same and therefore we must be careful about its conclusions.
Evidence- This evidence experimental/correlational showing that....This is a strength/weakness because it allows/does not allow us to reveal a causal relationship.
Ethnocentric- This data may not stand-up cross culturally for example..... therefore the approach is only based on explanations of behaviour appropriate to Western countries and does not explain all of 'human' behaviour.
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