self reporting methods

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  • Created by: zahra
  • Created on: 05-11-12 18:08


  • list of standardized set of questions given to respondent 
  • answers in writing
  • closed:limited/easier to analyse/normally quantitative/multiple choice answers/restricted
  • open:you can write anything/qualitative/unlimited/free will/hard to analyse


  • lots of questions are administrated
  • quick,cost efficient,less time consuming
  • easy to get a range of participants in certain population
  • completed privately if they wanted
  • easily made anaoymous:honest and valid results


  • low response time
  • hard to generalise results to target population
  • only some respond(response bias)
  • questions misinterpreted(invalid data)
  • people influences by social desirability(put down what makes them look good)-invalid data
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  • asked orally
  • structured:determined questions
  • unstructured:questions are a response to answers a conversation.needs a trained interviewer


  • closed questions give quantitative data.easy to analyse and compare
  • open questions give rich qualitve data with detail and depth


  • time consuming to administer
  • participants influenced by desirability-say what makes them look good
  • need trained interviwer for unstructured interviews
  • unstructured questions give qualitative data.its difficult to analyse .interpretation can be biased
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qualitative and quantitative data


  • numerical data
  • easy to analyse
  • processed by statistical data(sometimes)
  • easier to compare to people and groups(the results)
  • lacks detail-superficial


  • in words
  • rich in detail
  • can analyse in depth
  • hard to analyse
  • difficult to compare with people/groups
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ways of administrating data

  • face to face in a public or private place
  • talk to group in public setting
  • postage
  • Internet
  • over the phone
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