SEEKING INTERNATIONAL BUSINESS

• spreading risks and not dependant; recession
• global sourcing
• increase brand awareness
• improved communication and transport
• economies of scale; lower unit cost
• saturated in domestic market
• increased competition
• increases sales
• bettr profits and higher revenue
• extend product life cyle
• limited growth in domestic market

INTERNAL STRATEGIES

Exporting

• simpling selling to customers in other countries . eg ebay, avoida need to establist operations abroad

Direct investment

• set up production, operations in other countires, and distrbution networks, but is expensvie

E-Commerce

• Selling via the internet and buyinng
• amazon
• reduces risk

Joint venture

• firms share investment costs, risks, returns

Strategic alliances

• firms pool resources for a shared project, no new business is created

Franchising

• Selling a license to other firms allowing them to sell their product

Mergers + take overs

• firms may agree to amalagamate to gain access/buy majority share

Legal Issues

• different legal systems with different approaches to
• patents, competiiton, consumer protectionm employment, barriers to trade, such as tarrifs, quotas, embargos

Language and cultural differences

• ignorance of local languages and customers can create problems with marketing
• fartfull table by ikea

local knowledge

• awarness of local business etiqueete as well as local consumer tatse