- products produced in specified quantities
- production runs can be large or small
- companies can switch production to different products
EG: stationary, business cards, leaflets, brochurs, posters, postures, point of sale displays, promotional packaging
ADVANTAGES:
- flexible systems can be changed to produce different products easily
- rapid response to changes in customwer needs
- east to change size of bathces
- possible to adapt processes between bathces
- bulk buying of raw materials at lower cost
DISADVANTAGES:
- advantages enjoyed by volume manufacture are sacrificed in order to achieve flexibility which leads to a slower, more expensive process & product
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