Sampling Strategies & Their Implications Definitions

these are a range of revision cards for research methods and it outlines the definitions involving sampling strategies that are required for the exam.

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define target population

total collection of ppl who share given set of characteristics.

eg all students registered for As Psychology exams in 2010 in the UK

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Representative Sample

a selection of individuals from the target pop, which shares all the main characteristics of the pop despite its smaller size

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Sampling Error

An indication of the extent to which a sample differs from the target pop.

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Opportunity Sample

a way of selecting a grp of p's because they are available & fit for the criteria needed for them to take part in a rsh study.

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Volunteer Sample

a group of p's who are invited & agree to take part in a rsh study (self selected)

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Sample Bias

This can occur if a certain kind of p' is persistently recruited for rsh at the expense of others.

Therefore other subgrps are not adequately represented in the body of psycho knowledge.

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Quota Sampling

a target pop is divided into subgrps & op samples are taken frome each of them in the same proportions that exist in the target pop.

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Stratified Random Sampling

a target pop is divided into subgrps & random samples are taken from each of them in the same proportions that exist in the target population.

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