Revitalising of the CBD by improving the physical environment in the UK

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Social Factors

  • Closure of shops
  • Crime
  • Deserted at night
    • Unsafe
  • Crime in the CBD, means that it is unsafe.Therefore, people will shop in areas that have security and are well lit up.
  • This causes the shops in this area will loose business. As a result of this, it could lead to the closure of businesses because they have lost profits.
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Economic Factors

  • Closure of shops
  • Crime
  • Deserted at night
    • Unsafe
  • More people use the internet for shopping
  • Economic downturn / Recession
  • More people use the internet for shopping, this means that people will order items online. Therefore, the shops will loose out on profit - this then could lead to the closure of shops.
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Environmental Factors

  • Traffic congestion
  • Litter
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What has Rugby done to combat these problems?

Free parking after 12:00pm in December

  • To attract people to spend money.
  • Boosting profits.

Big celebration to turn on Christmas lights

  • To attract people to spend money.
  • Boosts shops profits

Rugby World Cup Fan Zone

  • To raise awareness of Rugby Town.
  • Links to the game.
  • Increases visitors.
  • Increases spending.
  • Increasing profits.
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What has Rugby done to combat these problems?

Food Festival

  • Encourages people to Rugby Centre
  • Provides an opportunity for local shops to advertise sample products.
  • Repeat customers.
  • Increases profits.

Red Rangers

  • Makes people feel safe so they return
  • Return to spend money.

Build houses in town centre

  • Encourages people into the town.
  • Not deserted.
  • People would feel safer.
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