The Nature Of Conformity:
- Compliance - Changing behaviour but NOT opinion (public conformity)
- Internalisation - Changing both behaviour AND opinion (private change)
What influences our decision to conform:
- Normative Influence - Occurs when we want to gain approval or avoid dissaproval from others. You want to be liked/accepted by others.
- Informational Influence - Most common in ambiguous situations when you don't know how to behave, we copy other peopleas we assume they know what they are doing.
Factors affecting conformity:
- Personality, Gender, Level of education and Self esteem
- Size of majority, Level of difficulty of task, Percieved status of those in majority and Social Support.
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