• Created by: tobyf
  • Created on: 17-06-17 10:01

Neville Brody

  • Educated at the London College of Art and Hornsey College of Art
  • His unusual, experimental work caught the attention of music record companies like Fetish Records and Stiff Records. He designed musc covers for bands in these companies such as The Bongos, Bush Tetras and Clock DVA
  • Art Director of The Face magazine (1981-86) and Arena magazine (1987-90)
  • Redisigned the BBC website in September 2011 and The Times newspaper in November 2006, for which he created a new font called Times Modern.
  • Really well known - his book The Graphic Language of Neville Brody is the highest selling book made by a graphic designer.
  • The Dean of the School of Communication at the ROyal College of Art, where he lectures
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Saul Bass

  • Graduated from James Monroe High School and studied part-time at the Art Students League in Manhattan before attending night classes at Brooklyn College.
  • Became famous after creating title sequence for Otto Preminger's The Man with the Golden Arm (1955). It was innovative, and many other directors wanted him to make one for their film
  • Some of his work include North by Northwest (1959), Vertigo (1958), and Psycho (1960). To create these title sequences he created a new kind of kinetic typography
  • His 'cut-paper' style is one of the most recognisable from the 1950s and 60s.
  • His ability to convey such powerful messages with simple paper shapes was a new, revolutionary thing to the graphic design industry.
  • He approached tasks not caring about what everyone else thought,  he did it for himself and his owne enjoyment and satisfaction. Becoming famous was simply a side-effect to him
  • Known for making some of the most well-known and iconic logos of all time such as            AT&T (1983), United Airlines (1974) and Dixie (1969)
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Colour Wheel

  • GAMUT - What we can see. Sometimes known as LAB
  • Analogous (aka harmonious) colours - colours that are next to eachother on the colour wheel
  • Colour fusion - when the eye mixes colours that are in close proximity
  • Colour separation - when an image is separated into 4 colours for print
  • Primary colours - cannot be made (red, yellow, blue)
  • Secondary colours - made when mixing primary colours (orange, purple, green)
  • Tertiary colours - when you mix a primary colour and a secondry colour in equal quantites
  • Complemantry colours - colours on the opposite side of the colour wheel
  • Brightness: Tint = Hue+White, Hue = Pure colour, Tone = Hue+Grey, Shade = Hue+Black
  • Monochromatic colours - differnt tones, tints and shades of a single colour
  • Saturation - the strength or purity of the hue. Higher = More vivid, Lower = More dull
  • Warm colours appear to be closer when surrounded by cool colours.                                   Warm colours: red, orange and yellow. Cool colours: blue, green and violet
  • CMYK - cyan, magenta, yellow, key. Used for printing
  • RBG - red, blue, green. Used for digital work
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Digital Design

  • Resolution - number of pixels used to display an image
  • Web - 72ppi, Print - 300ppi
  • BMP - Bitmap. High quality but uses a lot of memory
  • JPEG - Compression tool for images. Compatible with many programs, but poor quality
  • GIF - Contain limited colour channels, but can contain transparent regions
  • PNG - Compression is not as lossy. Can be transparent, more colour options, higher quality
  • TIFF - Lossless file type. Generally larger file types as they do not compress
  • PDF - Makes vector, bitmap and text documents easy to transfer for use on other software/OSs
  • HTML - Computer language. Standardised system to achieve font, colour, graphic and hyperlink effects on web pages. This format allows wep pages to function
  • Vector Drawing - used to draw logos, works better for typesetting
  • Image Manipulation - uses pixels of colour
  • Page Layout - form of DTP, allows multiple editors to edit a documant simulaneously
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Relief - Flexography


  • Uses a flexible printing plate.
  • Ink is applied to a raised image, which transfers the image
  • It is the only process that can print onto plastics and metals
  • Used to print Milk Cartons, Drinks Cans and Newspaper


  • Applies inks to the parts that stand proud of the plate
  • Paper is then pressed against inked parts
  • Plate can be made of metal but also flexible rubber or photopolymer

Advantages: Plates are cheap, prints well on most plastics and cheap paper, high speed

Disadvantages: Poor halftone images, plates distort in use, set up costs are high

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Intaglio - Gravure


  • Uses cyndrical printing plates
  • Plates usually made of steel and plated with copper and a light-sensitive coating
  • The image or text to be printed is etched into the plates by a laser in negative form
  • Ink fills the holes which is then pressed into the paper - excess ink is removed by doctor blade
  • Used when printing high quality prints in large volumes (e.g 500,000 - 1,000,000)
  • Used to print fine art prints, currency, CD covers, wallpaper, postage stamps


  •  Fills holes in the printing plate with ink
  • Paper then pressed against plate, picking up the ink. Plate usually made of metal

Advantages: simple process, high quality, high speed, prints fine detail, consistent colour

Disadvantages: expensive plates, uses solvent based ink, expensive to set up

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Planographic - Lithography


  • Works because oil does not mix with water
  • Plate to is coated with a type of oil, then rinsed, dampened with water and coated with ink
  • Ink only sticks to the parts of the plate that are not wet with water
  • Used for leaflets, brochures, magazines and general printing - not on metals and plastics


  • Uses the fact that oil and water dont mix to put ink onto the required parts of a flat plate
  • Paper is then pressed against the plate, picking up the ink
  • Plate can be made out of metal or polymers

Advantages: cheap plates, cost effective, quick to set up, prints fine detail, good for photographs

Disadvantages: low colour variation, paper stretches due to dampening

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