Information collected as part of a research project
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Primary data
New data produced by the reasearcher for the research project
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Secondary data
Data which has already been produced which can be used by the researcher
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Quantitative data
Numerical data - data using numbers
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Qualitative data
Data which uses words/opinions rather than numbers
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Validity
Data which represents a true or accurate description or measurment
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Reliability
When different researchers using the same methods obtain the same results
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Interpretivism
An approach which focuses on the meanings and definitions which guide and direct behaviour
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Positivism
An approach which attempts to explain behaviour in terms of cause and effect relationships
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Objectivity
Lack of bias or prejudice but instead results based on a fair research project
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Subjectivity
An investigation/ research project which is bias rather than neutral
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Representativness
How representative the data is for the whole situation
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Cause and effect
Cause and effect is a relationship between events or things, where one is the result of the other or others. This is a combination of action and reaction.
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Correlation
A measurement of the strength of the relationship between two or more variables
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Generalisability
Generalisability describes the extent to which research findings can be applied to settings other than that in which they were originally tested.
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Bias
Inclination or prejudice for or against one person or group, especially in a way considered to be unfair.
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