- Created by: VanesszaF
- Created on: 22-04-19 18:01
- Representation is the product of meaning through language and is governed by codes.
- Stereyotyping reduces people to a few traits.
- The powerful stereyotype the subordinate groups as `different`.
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- The media provides us with `tools` that we use to construct our identities.
- Pick and mix theory: The media today offer us a more diverse range of stars, icons and characters from whom we may `pick and mix` different ideas and personalities.
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Van Zoonen: Feminist Theory
- Gender is constructed through discourse and it depends on context.
- Objectification of women is a core element of western patriarchy.
- Visual and narrative codes for male body spectacle differ from female body.
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- Colonial discourses continue to inform contemprorary attitudes to race and ethnicity.
- Civilisation-ism constructs racial hierarchies and sets up binary oppositions based on notions of otherness.
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Butler: Gender Preformativity
- Identity is preformatively constructed by the very `expressions` that are said to be its results.
- No gender identity behind the expressions of gender.
- Preformativity is not a singular act, but a repetition and a ritual.
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bell hooks: Feminist Theory
- Feminism is a struggle to end sexist oppression.
- Feminism is a political comittment rather than a lifestyle choice.
- Race, class and sex decide the extent to which people are exploited.
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Alvarado: Racial Stereotypes Theory
4 types of representation of the black community within western media:
- The Exotic
- The Dangerous
- The Pitied
- The Humurous
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Mulvey: The Male Gaze
- Audience have to view characters from the heterosexual male prespective.
- The camera lingers on the curves of the female body.
- Relegates staus of women as objects. Female must experience the narrative by identification with the male.
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Dyer: Star Persona
- The star is a construction and not a real person.
- The star is a commidit.
- The star is an ideology.
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