Representation Theory

• Representation is the product of meaning through language and is governed by codes.
• Stereyotyping reduces people to a few traits.
• The powerful stereyotype the subordinate groups as `different`.

• The media provides us with `tools` that we use to construct our identities.
• Pick and mix theory: The media today offer us a more diverse range of stars, icons and characters from whom we may `pick and mix` different ideas and personalities.

• Gender is constructed through discourse and it depends on context.
• Objectification of women is a core element of western patriarchy.
• Visual and narrative codes for male body spectacle differ from female body.

• Colonial discourses continue to inform contemprorary attitudes to race and ethnicity.
• Civilisation-ism constructs racial hierarchies and sets up binary oppositions based on notions of otherness.

• Identity is preformatively constructed by the very `expressions` that are said to be its results.
• No gender identity behind the expressions of gender.
• Preformativity is not a singular act, but a repetition and a ritual.

• Feminism is a struggle to end sexist oppression.
• Feminism is a political comittment rather than a lifestyle choice.
• Race, class and sex decide the extent to which people are exploited.

4 types of representation of the black community within western media:

• The Exotic
• The Dangerous
• The Pitied
• The Humurous

• Audience have to view characters from the heterosexual male prespective.
• The camera lingers on the curves of the female body.
• Relegates staus of women as objects. Female must experience the narrative by identification with the male.

• The star is a construction and not a real person.
• The star is a commidit.
• The star is an ideology.