Representation Theory

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  • Created by: jg1234
  • Created on: 07-03-16 21:08

Angela McRobbie - stereotypes

- believes that men and women are shown through stereotypes of traditional gender roles 

men = aggressive, breadwinner, strong and management 

women = submissive, victims, wives and mothers 

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Richard Dyer - stereotypes

- stereotyping happens when this process is followed:

1. variety and differences of a group are reduced to a small number of characteristics 

2. an exaggerated version of the characteristics are placed on the group regardless of the reality 

3. these characteristics are portrayed within the media 

- the stereotypes are a portrayl of power - those with more power stereotype those that have less power 

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Tessa Perkins - responses to stereotypes

- stereotypes are not always negative 

- stereotypes aren't always about minority or less powerful groups 

- stereotypes can be developed about your own group 

- the stereotypes aren't always rigid and unchanging 

- stereotypes aren't always false 

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Laura Mulvey - male gaze theory

- audiences have to view media texts from a heterosexual male's point of view 

- cameras tend to linger on the curves of women - they are often shown as males 'possessions' 

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Vladimir Propp - character types

- characters fit into 7 spheres of actions: 

  • the hero 
  • the villain 
  • the princess 
  • the false hero/false villain 
  • the helper 
  • the donor 
  • the dispatcher 
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Claude Levi-Strauss - binary opposites

- opposites in the media may create conflict 

- some examples of opposites include male and female, hero and villain

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