social influence - influence of a group or individual to modify the thinking attitudes/behaviour of others. majority influence - describes how in a jury a persons attitudes or behaviours change as a result of unspoken pressure from others in the group. making the minority vote the same instead of what they think.
Aim; Effects of conformity in unambiguous situations.
Method; Lab exp. with 123 students. Procedure; arranged naive participants to be asked a question to which several stooges of the exp had already given clearly wrong answers. line matches. interested to see even if crystal clear does an individual conform to the majority?
Results; 32% conformed. conformity dropped 5% if confederate gave another answer or if it had to be written down.
Conclusion; Is a tendancy to conform to a clearly wrong judgements.
why do we conform? normative influence - need for acceptance by others. informative influence - need to be right when behaviours of others is thought to be based on more accurate information.
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