• Open or closed q’s?
• Question order –high sensitive questions not placed at start
• Avoiding jargon – need to be familiar with the language used
• Avoid leading questions or value judgement – ‘was the subject’s t-shirt green or blue?’
• Avoid double-barrelled questions – don’t include more than one inem within same question, as Ps may wish to give different answers for each part
• Avoid emotive questions – ‘killing defenceless animals’ may bias response made
• Avoid vagueness or ambiguity – subjective
• Avoid inappropriate assumptions – ‘what is your occupation?’
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