There is a logo on the poster to make it recognisable as it could include the product name
The font looks slightly like handwriting which connotes the actual product (the chocolates) being made by hand. This makes the company appear more personal and loving.
The logo and other font are in purple because this colour is linked with the brand- also creates brand identity.
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Costume
Each character is wearing some type of red which could connote love and family.
Has positive connotatins because of the bright colours and bright lighting which also implies that the product is enjoyable and that everyone can have it.
The women are wearing stereotypical 1950's clothing, as the dresses are covering most of their skin, and they are also wearing makeup which gives the impression that they need to have a good appearance for the man.l
The man is wearing a suit which implies masculinity and wealth. This sense of power makes the women seem insignificant due to their less important impression.
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Mise-en-scene
The characters are sitting on a sofa with a painting above them which implies that they are in a sitting room. Mise-en-scene has been used to show this.
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