This is based on the desire to be right. We look at others to give us the information about how to behave, espicially in new situations Informational social influence can sometimes lead to genuine and long lasting change of of belief or attitude called internalisation.
An example of ths would be in a restaurant, looking at someone on the correct way to eat and use the correct cuterly and palce settings.
Informational social influence is based on the desire to be right.
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