70% smokers visit a doctor each year
They are found to be successful at promoting cessation
Russel et al (1979) found 5.1% smokers who were advised to quit had a year later. Doctors seen as credible sources of information, can influence people's addictive behaviours.
Community based programmes
Teachers those can't attend clinics
Use group motivation and social support
Target people who are vulnerable to developing addications.
Farquhar et al (1990) found that when they recieved instruction on how to quit smoking, along with a media campaign, there was a 13% reduction in smoking rates. People require one to one support in order to quit smoking.
Work based based health promotion programmes
Reach people who may not otherwise get help/intervention.
- strengthens ability to resist temptation. counter arguments. reinforcing beliefs.
- health campaigns, strengthens arguments against addictive activites
Targeting risk groups
- Health promotion, target vulnerable individuals
gives skills to resist temptation. coping mechanisms. cost effective. (saves later treatment)
raise tax on demerit goods
Difficult to assess effectiveness of legislation, can't see how many users there are if behaviour is criminalised