Public Health Interventions

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Medical Advice

70% smokers visit a doctor each year 

They are found to be successful at promoting cessation 


Russel et al (1979) found 5.1% smokers who were advised to quit had a year later. Doctors seen as credible sources of information, can influence people's addictive behaviours. 

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Community based programmes

Teachers those can't attend clinics 

Use group motivation and social support 

Target people who are vulnerable to developing addications.


Farquhar et al (1990) found that when they recieved instruction on how to quit smoking, along with a media campaign, there was a 13% reduction in smoking rates. People require one to one support in order to quit smoking. 

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Worksite advice

Work based based health promotion programmes 

Reach people who may not otherwise get help/intervention. 

Social innoculation

  • strengthens ability to resist temptation. counter arguments. reinforcing beliefs. 

Fear arousal 

  • health campaigns, strengthens arguments against addictive activites 

Targeting risk groups 

  • Health promotion, target vulnerable individuals 


 gives skills to resist temptation. coping mechanisms. cost effective. (saves later treatment) 

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Government Intervention

restrict/ban advertising 

raise tax on demerit goods 


Difficult to assess effectiveness of legislation, can't see how many users there are if behaviour is criminalised

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