Public Health Interventions

70% smokers visit a doctor each year 

They are found to be successful at promoting cessation 

A02

Russel et al (1979) found 5.1% smokers who were advised to quit had a year later. Doctors seen as credible sources of information, can influence people's addictive behaviours. 

Teachers those can't attend clinics 

Use group motivation and social support 

Target people who are vulnerable to developing addications.

A02

Farquhar et al (1990) found that when they recieved instruction on how to quit smoking, along with a media campaign, there was a 13% reduction in smoking rates. People require one to one support in order to quit smoking. 

Work based based health promotion programmes 

Reach people who may not otherwise get help/intervention. 

Social innoculation

• strengthens ability to resist temptation. counter arguments. reinforcing beliefs. 

Fear arousal 

• health campaigns, strengthens arguments against addictive activites 

Targeting risk groups 

• Health promotion, target vulnerable individuals 

A02

 gives skills to resist temptation. coping mechanisms. cost effective. (saves later treatment) 

restrict/ban advertising 

raise tax on demerit goods 

A02 

Difficult to assess effectiveness of legislation, can't see how many users there are if behaviour is criminalised