Bower:
Participants learnt a list or 112 words. The experimental group were given the words organized in hierarchy, and the control group were given the words randomly. The experimental group recalled 65% The control group recalled 19%
Bower and Clark:
asked to recall 12 lists of 10 unrelated words, those that organized them in a story recalled 90%, those with no strategy recalled 10%.
Evaluation: - lacks realism
But the principle remains by organizing topics the meaningfulness of the material increases and its easier to remember.
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