overview-
Asch's (1953) study looked into unambiguous lines and how people conformed to them.
he looked at how people can relate when looking for answers in unambiguous situations.
he took 6 confederates sat in a semi-circle and a further one participant who usually sat in the last or last but one position. while in this position they had to answer a series of questions based on line judgement.
the cards that had to be used were a series of three lines of different lengths and a further comparison line which the participant had to guess what was the same length.
he found that 75% of people conformed at least onces and 5% of people conformed all the time which leads us to beleive that conformity is alive and well in today's society
criticisms-this study was performed in the 1950s which is seen as the age of conformity and 'McCarthyism'
this study was performed in a laboratory experiment and not relevant to real life as study of lines was not particularily neccesary to real life.
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